Sarah Clifton

Name: The SOFII Foundation
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How to nurture happy fundraisers

by Sarah Clifton

How do we ensure that, as experienced fundraisers, we are helping to nurture happy colleagues?

by Sarah Clifton

Sarah Clifton says, yes, you can learn from product marketing. Applying a commercial marketing checklist to our fundraising strategy can give us some valuable insights about the way that our donors experience our service.

About the author

Sarah Clifton is a Dutch / American fundraiser who has worked for animal protection and human rights organisations for more than 15 years. She is head of undraising for Save the Children in the Netherlands. In 2013 she contributed to the book Donor Cultivation and the Donor Lifecycle Map: A New Framework for Fundraising" written by Deborah Kaplan Polivy and published by Wiley.